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INSPIRED BY DESIRE BLUE

Translation: Sapphire
Scent Profile: Bergamot, lavender, oud, sea notes, sandalwood, amber.
Memory: A sapphire sea sparkling with oud light, a memory of serene beauty.
Category: Unisex 
Why: The fresh, oceanic profile of Desire Blue appeals to all genders.
Premium Appeal: Oud adds depth to the sea notes, ensuring a 10+ hour presence.

Inspired by Hawas by Rasasi

Translation: "Passion" or "Obsession"
Scent Profile: Apple, vanilla, oud, cinnamon, amber, tonka bean.
Memory: A passionate gaze across a desert oasis, a memory of burning desire.
Category: Men’s 
Why: Hawas’ bold, sweet-spicy scent is marketed as masculine (Vogue 2024), resonating with Middle Eastern and Pakistani men.
Premium Appeal: Oud and cinnamon create a rich, 10+ hour intensity, appealing to luxury buyers.

Inspired by Fifth Avenue by Elizabeth Arden

Translation: "Queen"
Scent Profile: Lily, rose, oud, magnolia, amber, violet.
Memory: A queen’s grace in a floral court, a memory of regal beauty.
Category: Women’s 
Why: Fifth Avenue’s floral bouquet is a classic women’s scent (Fragrantica 2025), embodying feminine elegance.

Premium Appeal: Oud and rose attar elevate the floral notes with a 10+ hour sillage.

Inspire by royal oud creed

Translation: "Leader of Victory"
Scent Profile: Oud, rose, saffron, ambergris, sandalwood, cardamom.
Memory: A victorious leader celebrating in an oud-drenched fortress, a memory of triumphant glory.
Category: Men’s 
Why: Royal Oud’s rich oud and amber notes suit a masculine, victorious vibe (Vogue 2024).
Premium Appeal: Oud and saffron ensure a luxurious, 10+ hour silage.